Your idea of marketing is all wrong. You’re listening to what the experts say and they say you need email marketing, you need a YouTube channel, you need a blog, you need social media, you need SEO, you need all of these things and more.
They’re all lying to you.
The truth: there are only 4 things you need when marketing any brand or product.
- to discover your audience (who are they? what do they want? where are they located?)
- to make your audience aware of your brand
- to engage them so they fall in love with your brand
- to make an offer
That’s it. Those are your only needs in successfully marketing a product or brand. Everything else is a method or tool in helping you accomplish one of those things you need to accomplish. They’re all beneficial, and they all work for the right people, but most importantly for you to understand is they’re all optional, and they’re not all a good fit for you.
So you don’t have to choose them all. You just have to figure out which one(s) work for you.
How do You Choose?
Play to your strengths.
My greatest strengths are content and strategy, and too many of my clients seek me out openly admitting they aren’t good at writing, but they say they NEED to start a blog or build an email list.
You don’t go on a date in an outfit you look bad in. Why are you trying to court a client in a suit you know looks ugly on you?
You don’t need that suit. If you want to learn how to wear the suit I’ll help you, and I’ll take your money doing it, but I’d hate to think that you were under the impression that it’s the only suit available to you.
If you’re bad at writing, be bad at writing. Figure out what you’re good at and use that instead.
If that means you’re not going to build an email list, fine! What are you better at? Talking? Build a Podcast Subscribers list.
Are you great at putting on a show? Build a YouTube subscribers list.
Are you better at just connecting with people in face to face atmospheres and you suck at all of this technology bs? Great, get out there on foot and start meeting people who would buy your stuff and get their numbers like my buddy who went from 0 – 6 figures within a year and still fails to update his website gallery.
Don’t get me wrong, it’s great to experiment and build your skill set. Just understand the difference between trying something out and feeling like you NEED to wear this outfit that doesn’t suit you.
Ultimately, remember the things that you need to do and the things that are just tools and methods to help you do them.