I Don’t Give A Shit About “Bad” Publicity And You Shouldn’t Either

To my aspiring leaders our there, I bet you’ve never seen influence without conviction.

I bet you’ve never seen an opinion without opposition.

Imagine a world where Gary Vaynerchuk didn’t say things like “Nobody gives a fuck about your feelings bro”? No seriously, look:

https://www.youtube.com/watch?v=APDS_-cICyA

Would he be where he is if he softened up?

What about Chelsea Handler, who has made a career out of being outspoken and opinionated?

Would Daniel DiPiazza be on his epic come up if he was always agreeable?

No. None of these people would be successful if they laid down for every opposing opinion to walk across them unscathed.

And with all of this proof of the contrary people still believe it benefits them to be agreeable, politically correct robots of the socio-emotional machine. “Watch your step” they say. “You don’t want a PR nightmare.” they plead.

But how do people know you if you have no opinions?

How can I trust you to be my leader if you have no conviction?

A walking PR nightmare is the current U.S. President-elect. Over 13 million people chose him as their leader. Talk about volumes.

There is no such thing as “bad” publicity. It’s all in your head. It’s a personal insecurity that it would greatly benefit you to let go.

I’m not telling you to piss people off for the sake of attention, though there’s surely a market for that (sorry ‘murica).

I’m saying don’t be afraid to stand for something. Don’t be afraid to crusade for your target audience, both along side them and against them when they aren’t crusading for themselves.

That’s right: tell your clients, your readers, your customers when they’re wrong.

You’re the expert. Be the expert. Be the leader. Challenge ideas. Call it how you see it.

Walk in your own direction, with confidence, to afford people the opportunity to even begin following you.

Fight for their success and don’t worry about being pretty while you do it. Just let it be known and seen in an obvious manner that everything you do is to make those peoples’ lives better. Protect them from their opposition, even when they’re their own worst enemy.

They’ll see you, the real you, and love you for it.

Anyone who gets upset and follows someone else isn’t in your target audience. Don’t worry about them.

A Small Guideline

The next time you’re wondering if it’s okay to say something in the public view ask yourself two questions:

Is it true?
Does it help your target audience to say this?

If both of your answers are yes, cut your insecurities loose and take the risk. You won’t regret it.

Your Idea of Marketing is All Wrong

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Your idea of marketing is all wrong. You’re listening to what the experts say and they say you need email marketing, you need a YouTube channel, you need a blog, you need social media, you need SEO, you need all of these things and more.

They’re all lying to you.

The truth: there are only 4 things you need when marketing any brand or product.

  • to discover your audience (who are they? what do they want? where are they located?)
  • to make your audience aware of your brand
  • to engage them so they fall in love with your brand
  • to make an offer

That’s it. Those are your only needs in successfully marketing a product or brand. Everything else is a method or tool in helping you accomplish one of those things you need to accomplish. They’re all beneficial, and they all work for the right people, but most importantly for you to understand is they’re all optional, and they’re not all a good fit for you.

So you don’t have to choose them all. You just have to figure out which one(s) work for you.

How do You Choose?

Play to your strengths.

My greatest strengths are content and strategy, and too many of my clients seek me out openly admitting they aren’t good at writing, but they say they NEED to start a blog or build an email list.

Listen Linda.

You don’t go on a date in an outfit you look bad in. Why are you trying to court a client in a suit you know looks ugly on you?

You don’t need that suit. If you want to learn how to wear the suit I’ll help you, and I’ll take your money doing it, but I’d hate to think that you were under the impression that it’s the only suit available to you.

If you’re bad at writing, be bad at writing. Figure out what you’re good at and use that instead.

If that means you’re not going to build an email list, fine! What are you better at? Talking? Build a Podcast Subscribers list.

Are you great at putting on a show? Build a YouTube subscribers list.

Are you better at just connecting with people in face to face atmospheres and you suck at all of this technology bs? Great, get out there on foot and start meeting people who would buy your stuff and get their numbers like my buddy who went from 0 – 6 figures within a year and still fails to update his website gallery.

Don’t get me wrong, it’s great to experiment and build your skill set. Just understand the difference between trying something out and feeling like you NEED to wear this outfit that doesn’t suit you.

Ultimately, remember the things that you need to do and the things that are just tools and methods to help you do them.