So you decided to start a blog but aren’t really sure how to make money blogging. I was once a member of that club, and I’m here to help you leave it.
Understand that blogging isn’t what it used to be. Most people can’t just start a blog writing about the things that they love. That isn’t the key to getting traffic to sell ad space for thousands of dollars. In fact, the ad space for thousands isn’t realistic for any novice blogger.
But there’s another realistic method.
These days people have to treat their blog like a business. You need to sell actual products and services through it. There is a way to automate the sales process so you can just write your heart out, if that’s what you really want to do. But you can’t get around at least selling products to go blogging full-time.
The best thing about selling products and services through your blogs is that you don’t need a ton of visitors to make money blogging. You just need the right visitors. Quality over quantity is what’s allowed the blogging for business sect to thrive.
Here’s a break down if you have no idea what the steps are to undertake this.
Target Your Ideal Reader
Targeting starts with setting your focus. Who are your ideal readers? What are their pain points and desires? Where do they congregate. How do you get access to their congregation area (Facebook Group, LinkedIn, etc.).
All of these questions need to be answered, with clarity, before you proceed. Your blog and the products you sell won’t be for everyone. They will effectively repel just as many people as they attract.
Simply put: if you’re attracting vegans you won’t sell many fishing rods.
Your efforts will be for naught unless you target well.
Attract And Engage Them
Now that you know where your audience congregates, go get them. It’s time to generate some traffic. This can happen in several ways.
You can stay active on social media in your target audience’s congregation areas, use networking online as a tool to pull in traffic from complimentary influencers, or pay for traffic.
Once you attract them you have to engage them. Use social media and email lists to send them valuable post after post after post. These places are also where you’ll redirect them to your blog.
Relying on RSS readers isn’t the best choice anymore. So few readers spend time on them frequently enough. But everyone’s on Facebook. Engage your audience where it’s most accessible.
Find Out What High Ticket Products They’re Interested In Purchasing
While you’re spending time with your target audience creating value and visibility (also known as brand awareness), validate product and service ideas. Find out what they are willing to pay for. Don’t reinvent the wheel if you want to avoid failure here. Model from what’s already working.
Focus on high ticket products first.
Validate your product ideas by asking your target audience flat out what products they’ve paid for and would likely pay for in the future. When you get a resounding yes, create a bottom barrel version to see if they put their money where their mouths are.
I recommend selling products even though I sell services. They’re just easier, especially if they’re digital/information products. (I’m actually in the process of transitioning to product sales).
By the end of this step you should have a clear idea of what your target audience is willing to pay for.
Choose Elements Of The Larger Product To Create A Value Ladder
Break down that high ticket product into smaller pieces that you can repurpose and offer as a value ladder.
A value ladder is the stepping ladder customers take to find and purchase your high ticket offer.
If a guy you barely know says “Hey, give me $10,000 per month and I’ll turn it into $1 million in 6 months” would you? Probably not.
But if he says “Hey, I have this free checklist that will help you learn to grow money” you’d be more willing. And if you like it –which he’s betting you will — you’ll probably then take him up on his $12 book. Then, if you like the book, you will purchase his $100 video training, and so on.
Value ladders build rapport, and customers need them to trust you with their hard earned cash. The key here, though, is to make sure the smaller products of the value ladder all compliment the high ticket offer at the top of the ladder. This is the key to getting those who would be interested in actually purchasing the high ticket offer, up the ladder.
Choose a company with a full value ladder in place if you’re going the affiliate marketing route. If they don’t you’ll have to create your own, which you can easily do by combining products from multiple affiliate programs. It’s just easier for brand consistency to go with something like ClickFunnels that has an entire range of free to top-dollar products.
Either Create The Products Yourself Or Become An Affiliate
Now its time to either create the products yourself or find an affiliate company that has already made them.
There are advantages and disadvantages to both.
Signing up for an affiliate program and selling those products has a turnaround time of under an hour to launch. Making your own products could take months if not a couple of years with varying levels of focus, motivation, and life occurrences.
Affiliate products are also tested, and it’s pretty easy to research which products are already selling so you can set yourself up for success. Yours will have to go through the growing pains of testing that affiliate products have already been through. It might not sell.
On the flip side, there’s one thing affiliate programs can never give you that you might be able to give yourself — lifetime job security. Even in a niche that sustainable and lasting companies go out of business and get shut down. Someone else is always in control of when you’re done, and you might not even be ready.
There’s also the perk of grossing 100% of the sale rather than making a comission. More money for fewer sales is always a great thing.
On that note I recommend starting with affiliate products while you create your own, ultimately giving you the best of both worlds.
Now, Make Money Blogging
It’s time to start selling.
Start showing the people you’ve attracted how your products and services can change their lives.
Start by launching the lead magnet. Your free checklist, free webinar, or whatever the case may be.
When someone opts-in to download the lead magnet they’ll opt-in to be sold on the next step in the value ladder. Your $12 option.
Once they buy the next product they’ll be transitioned to the next step and receive that sequence, and so on, until they hit your high-ticket item.
This can get really complex if you don’t know what you’re doing, but there’s a free book by that genius millionaire dude Russel Brunson that breaks it down really well in my opinion. You just pay for shipping. Click here to check it out.
Sell Ad Space To Boot Once Your Traffic Is High
Once you start getting about 10,000 hits per month you’re in a good spot to start practicing selling ad space. The revenue won’t be much, but it’ll be a good amount of cash to pay for Facebook Ads and the like to help boost your email list opt-ins and get more people up the value ladder to that money making product.
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