5 Methods For Quick & Quality Blog Traffic

The gurus make blog traffic sound so simple.

Post on social media, use keywords, and traffic starts appearing from the depths of the web, thirsting for your value.

The beginner takes months to learn and implement SEO correctly.

And you’re telling me my other best bet is to post to my followers and hope they somehow multiply and share my content?

GTFO.

Here’s a list of “work smarter not harder” traffic generation methods that no one seems to be talking about.

Fix Up Your Headlines

If your articles are highly visible but you aren’t getting many clicks your headline game is weak my friend.

Headlines serve a very specific purpose that severely impacts your traffic: to get people to click and read the post.

Crap headlines alone will ruin your hit count.

I studied up on how to write click-worthy headlines when I wrote for Lifehacker, and have since released a free checklist to help you out.

Some no opt-in pointers are:

  •  Use adjectives. The more intense the better.
  • Write the headline after you complete the post. This is to avoid clickbait headlines that make promises the post doesn’t actually fulfill.
  • Use the curiosity gap every chance you get. If not in the headline, then appeal to it in your caption. “Number 10 is hilarious!”

Guest Blogging

Guest Blogging is one of the best ways to increase your traffic for free. It also has the added benefit of increasing your authority.

The terrible thing about it is that people think you already need authority or a following in order to gain admission. If you’re not that person skip the video below, but if you are under this impression watch me easily bust this myth:

https://www.youtube.com/watch?v=s2h6dPMKuxY

People are more inclined to purchase from a Huffington Post contributor or someone who has a swarm of endorsements even if none of them are major yet. People are also more likely to find you if you have links in well-targeted areas all over the web — regardless of the latest SEO roadblock.

Compile a list of blogs and media outlets your target audience flocks to and start writing guest submissions. Use www.similarweb.com to rank the blogs by traffic and work your way up the list.

Several blogs don’t allow you to insert your backlinks directly in the post. That’s okay! Insert you backlinks in your author bio. The most enthused portion of the flock will still find you and be the most likely to purchase what you’re selling.

Influencer Blogging

Influencer blogging is just the acquisition of influencer input — a quote or interview — for your newest post. This makes the influencer more inclined to share the post and 2x, 5x, 10x your reach and traffic accordingly.

Influencer blogging is a solid way to increase your chances of getting a guest submission accepted as well (though you don’t necessarily need it).

I developed a pitch template that worked on 5 influencers at once. I walk you through the template here so you can do it for yourself, but if you want the short version there are 4 key things to remember:

  1. Influencers want to be published in major influential outlets, so you’d do well asking them to participate in guest posts.
  2. Lead with your ethos. This doesn’t have to be public authority (accomplishments, following). It can be experience, ideas, knowledge, etc.
  3. Roundups are great. The more influencers involved the better, and then you can drop the other influencer names in the pitch.
  4. Keep it short. Respect their time.

Use Facebook Ads – The New Blog Traffic Edition

If you’re ready to cut coffee and start spending $5/day on your business, start with Facebook Ads. Don’t just throw up some post boosts, though. Use the ads intelligently.

There are two things you can do with Facebook Ads. You can retarget your existing traffic or you can acquire new traffic. We’re going to focus on new blog traffic.

To get new traffic without wasting coffee money you’ll use the Facebook Pixel and lookalike audiences.

Set up your Facebook Pixel by copy and pasting the code right before the tag in your website’s header.php (or equivalent) file.

Wait until the pixel records about 100 hits. Then create an ad that boosts your most popular post to new readers by showing it to a lookalike audience.

Facebook will optimize and show the post to people who are similar to those who were inspired to visit your blog, thereby intelligently acquiring you new traffic.

The Russel Brunson Method – Steal It

Russel Brunson, creator of ClickFunnels, uses a method that just makes sense.

It alleviates your pain of learning to target your audience with Facebook Ads. A lot of people are bad at that, so this might be your key to success.

  1. Find out who your competitors are by typing whatever you’re selling or promoting in Google and seeing what other blogs and businesses pop up.
  2. Create your free Pro account at www.SimilarWeb.com
  3. Navigate to “referrers” to see where your competitor is getting their traffic from. Many of your top competitors will get referral traffic from ads on other sites. You’ll know if an ad is working if it’s been running for a while.
  4. Go to display ads creative to see what the ads look like. If you don’t see them you may have to go to the website and click around for yourself to see when it will pop up.
  5. When it does take a screenshot of it.
  6. Contact the website that’s hosting the ad to inquire about when the ad space will be available and pricing.
  7. Hand the screenshot over to 20dollarbanners.com and ask them to make an ad for your business that models off of your competitor. This ad should be unique but similar (if their headline is purple, make your headline purple, but don’t copy the text).
  8. Once it’s up it will attract the same visitors your competitor was attracting from that website, which could easily be tens of thousands of people from a single source.

There’s More.

I have a Free Video Training for easy ways to get blog traffic without a social media following or SEO. In it I really break down the best 3 secrets you can use to boost your blog traffic easily without much time commitment and arm your posts for clicks and shares before you even hit the pavement to push them.

Click here or below to head to the training page.

Now you have some additional solid methods of blog traffic generation in your arsenal. All of these methods are designed for you to attract quality leads, not just any old person who might stumble upon your blog out of curiosity.

If you still need to learn how to monetize this traffic read about how to actually monetize your blog here. .

Good luck!

This Is How You Really Connect With Influencers

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Everyone wants that “big break”, right? The moment when the most influential person in your niche notices you and puts you on the map to her or his 1.2 million followers–or something like that.

The thing is, I look around and see a lot of people acting on that desire but their moves aren’t made with enough purpose to prove successful.

In the world of hired professional blogging for major outlets–where I acquired a lot of this truth I’m about to drop on you– reaching out to influencers is a part of the job description.

This is how you really make sure you get an ROI out of your efforts in Influencer Marketing.

1. Change Your Mindset 

Your energy and time are both limited. Only a certain amount of it, per day, can be dedicated to reaching out to influencers. This is why it’s important to understand that influencer marketing, like everything else, is a tiered endeavor. There’s a way to best respect that time and energy.

You don’t start at the top. You work your way up to it.

The word “Influencer” is relative. If you only have 1,000 followers and someone else in your niche has 15,000, they’re your Influencer. And you should be starting there or even lower, because the primary point for you in connecting with influencers doesn’t rest in how many followers they have and dreams coming true. This is business. Reality. Your time and effort are investments, and this investment relies on the probability of your connection influencing your level of exposure and perceived value–affording you a timely ROI.

Let that sink in.

2. Do Your Homework 

“They have 15,000 followers on Instagram!” isn’t the only question to be answered when vetting influencers.

That’s right. You vet influencers. 

If you want to get the most out of your investment (and avoid wasted efforts and bad exposure completely) you have to brainstorm everything that could possibly affect your collaboration in a negative way, and then do your homework.

Are those followers targeted and are they engaged in what your influencer is sharing?

If you’re getting featured on their blog do they have enough hits per month to lend you the exposure you’re seeking?

Is any of their content relevant to the specific thing you’re promoting through their channel? How did the followers respond to it?

What are the influencer’s general interests? Do you have anything else in common? How deep can this connection be and how far should you take it?

What bad publicity does the influencer have? How do you feel about having your brand tied to that image? How do you feel about endorsing their cause and flaws as much as they’re endorsing yours?

3. Become Relevant In Their Space 

If you want someone to notice you in a likable fashion you should become a positive relevant influence in their space instead of interrupting their day asking them for favors without them ever having heard of you.

(Thank me later for that run-on.)

I can best expound on this with a personal experience:

Before reaching out to Daniel DiPiazza (recent acquirer of Under30CEO and founder of Rich20Something, featured in a ton of huge media publications, good looking, blah blah blah) I became relevant in his space.

Rich20Something Community is the Facebook group in which Daniel spends much of his time, (at the time of writing this post it has about 16,700 members).

So what did I do? I hopped in the group and started contributing–regularly.

But I didn’t speak to him. Not right away.

First I just made sure I was visible.

How do you do that? Share value. Ask questions. Answer questions. Be an active and consistent participant in the party this influencer has afforded youth privilege of attending.

Focus on being mindful. Everything you do in their space, starting out, has to align with their value mission first. I don’t mean to go into the group and start promoting their content. They’re already doing well at that–otherwise they wouldn’t have a space in which they have influence.

What i mean is to maximize the value the influencer is providing. Daniel teaches people how to be entrepreneurs. He wants the group to be a place where his entire community comes together to lean on each other through their failures, growth, and triumphs.

So while I’m in his group guess what I do? I offer value that helps teach people how to be entrepreneurs.

I align my value with that of my chosen influencer so that when they see me–which they will because I’m in their space–they will begin to bundle me up with other things and people they consider valuable to their endeavors, and not just another customer that contributes to their bank accounts.

This is how you become relevant. Whether it’s on Twitter, Instagram, blog commenting, YouTube, Facebook groups, or anything other than Snapchat. You find out what space they spend their time in, and you contribute to its greatness. (This is also how I got my gig at Lifehacker).

Needless to say I’ve connected with Daniel twice. Once for my ebook, and another recent connection for a soon to be published guest post on one of those big name blogs everyone talks about.

4. Reach Out The Right Way 

I’ve released a 16 minute-ish free video training on this. In it I show you how I reached out (cold) to 5 influencers (Neil Patel, Darren Rowse, etc.) with a template pitch and they all responded.

Click here to see it now, keep reading to get the short version.

I’ve been pitching to influencers for years now. Like I said before, as a professional hired blogger it was a part of the job description. Here are the 4 main takeaways of successfully pitching to influencers, especially cold pitching to top level Influencers.

Hint: Use emailhunter.co to search for anyone’s email.

  • Lead with your ethos. i.e. “Hey Mark. My name is Tori Reid (you might recognize me from Huffington Post)” <— ding ding ding, confident mention of ethos. If you feel like you don’t have credibility I promise you do and you need to recognize when you’re holding yourself back, which would be right now. I started with nothing, just like you. Don’t tell me you can’t succeed at this. It’s bullshit. You’re out here building a business with something because you know something. You have insight others don’t have. You have experiences others don’t have. You have a vision others don’t have. You’re learning but that doesn’t discredited what you’ve already learned. Use it. For those of you starting out this may take some serious soul searching, but you need to do it, because it’s in there and the first step to success that no one talks about is knowing yourself.
  • Clearly state your purpose. Don’t beat around the bush or take forever getting to this point. Respect peoples’ time and let them know what you’re working on up front. Leading with your long-winded overall vision will deplete, not fuel, their motivation to continue a conversation with you.
  • What’s In It For Me? Everyone wants to know and influencers are no different. If you don’t have a following and exposure to offer in return you’ll have to dig. Perhaps you can give them your product for free to check out in return for a review or testimonial. Maybe you’ll have to invite them to contribute to your guest post submission for another website with a huge readership rather than your own.  If you’ve done your research you should know their sideline interests. Maybe they’ve mentioned liking gifts and you know tickets to Hamilton will tickle their fancy. Whatever the case may be prepare to state this without being asked (because they won’t ask. They’ll just ignore you).
  • KISS Whatever you’re asking of an influencer on your first 1-3 interactions with them need to be so simple it takes them two minutes to contribute to your cause. Clicking a share button, offering a quote for an article. Things of that nature. Only when you get better acquainted with them can you start to ask for more and expect an ROI (unless those tickets to Hamilton are really worthwhile).

5. Persevere 

Starting out you will be met with rejection more often than not. In fact, it’s psychological and has been proven in sales and marketing time and again. Said fact is the entire reason the Facebook Pixel was even invented: people usually need to see your face, brand, offer, etc. 5-7 times before they actually care about what you have to say.

Ignore the “usually” and assume that will always be the case. And this isn’t just influencers. This is all people.

You have two choices when faced with rejection:

  1. Whine in a corner while everyone else surpasses you.
  2. Thank the influencer with grace if they respond and keep along the path you’ve set for yourself to connect with them eventually.

Which will you choose?


If you like this post and you use a blog to help your business you’ll really love the free “Influencer Blogging” training video I mentioned earlier.

So seriously, click here to check it out.

Good luck in all your endeavors, friends.

 

 

 

Honesty: What’s In It For You? – Where Personal Growth and Business Collide

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You can also read this on The Huffington Post

“The truth is undefeated” – Gary Vaynerchuk

To anyone who carries the truth as a burden on their backs, something to hide from or shield from others, you’re using it wrong.

It’s actually the wings that free you.

For your personal growth, and for your business, it’s time to stop hiding. Your fear of owning your truth is hindering your success, your growth, and your happiness.

Before I dive into this, know that I’m no saint. I make mistakes. One of my biggest struggles in transparency is looking in the mirror to find my truth in where I’ve gone wrong, but once I find it I quickly come to terms with accepting and voicing it. I never forget that any truth of mine is a human truth, and we are all equal in that we all have them.

I speak with transparency about the things I know about myself. The good, bad, and ugly.

I can recognize it’s not that simple to those around me, and probably isn’t simple to you if you’re reading this, so read a little further and I’ll make it more objective for you.

The Myth

People always tell you to be honest because it’s “the right thing to do”, when in fact one can argue that in certain situations honesty isn’t the noble thing.

For instance: a husband on his death bed admits to his wife of 50 years that he had an affair. Was it the right thing to do?

The Truth

The reason for being honest isn’t just that it’s “the right thing to do”. (Which I would actually still argue it being the noble thing and take up timing as a completely different issue–personally).

The more compelling reason to be honest is that honesty comes with more personal and interpersonal benefits than any alternative lack of transparency.

So while you’re busy being burdened with the fear of people knowing you better, I’m over here setting my truth firmly on the table. Freeing the people who aren’t a good fit for me and my business and character, attracting those who are, and walking through life free as a fucking bird.

What’s In It For You

The personal and business benefits of transparency are astounding.

You Greatly Reduce Your Run-ins With Conflict & Guilt.

“Miscommunication is one of the biggest causes of conflict in interpersonal relationships, and transparency helps to reduce the occurrences of miscommunication.” – Eli Adversity

When people say they trust you, they aren’t trusting you to be perfect.

When they trust you they’re trusting you to be who you’ve presented yourself to be.

Once you present yourself or your business as a certain type of entity people expect you to deliver on that standard. The moment someone takes a risk on you, be it with their money, their secrets, letting you into their home or heart, it means they’re expecting you to deliver on the standard you set. No one else set it for you.

Conversely, losing someone’s trust doesn’t mean you’ve presented a character flaw or made a human mistake of some sort. People accept each others through those circumstances daily.

Losing someone’s trust means you stepped outside of the standard you lead them to believe in, which in turn made them question everything else you presented yourself to be.

So if you remain authentic in your strengths, weaknesses, business, and character, you almost never have to disappoint anyone around you, or suffer the conflict and guilt resulting from that disappointment.

You Get More Accountability — The Greatest Ingredient Of Growth

“As an introvert and a private person by nature transparency was not something that came natural to me, but I quickly learned that a sense of transparency and vulnerability were key to making true connections.” – Chanel Cumberbatch
You want personal growth?

Face yourself.

Furthermore, allow those who you’ve promised a standard to to judge you based on your consistency in upholding the standard.

People say “the first step is admitting you have the problem” because there’s no way to grow without acknowledgment of where the immaturity exists. This requires transparency.

You Stop Questioning Your Circle’s and Following’s Acceptance Of You

“…This attracts the right people, deters the wrong ones, and you never have to overthink who you are trying to represent.” – Arne Giske

When people know your truth their decision is simple: at what level can they show up for you.

Some will decide to stay distant. They’ll follow you on IG without buying your product. Others will disappear, but the best people for you at that time of your journey will decide to be your best friends and best clients.

When you reach a point of consistent transparency and allow everyone around you to see you as you are you get to firmly believe this one thing: no one in your life is out of place or holding you back.

Not a friend, and not a customer.

People Give Their Money to Those They Trust

“We live in a world where markers are full of crap 99.9% of the time. So when you go out there and you’re completely transparent you automatically set yourself a step ahead of everyone else.” – Dan Henry

I don’t care if it’s asking a friend to borrow money or asking a client to take a chance in paying you for a service. If they don’t know who you are, you aren’t getting the money. You start hearing “I don’t have it, I’m sorry.” and excuses of the sort.

What they really mean is “I don’t know if I’m going to get what I want out of this transaction.”

And that’s because they’ve picked up on an inconsistency with what you’re presenting that makes them question who you really are and what your business is really capable of.

So when it comes to business, you need to make sure your target audience trusts you before you ask for the sale.
You don’t have to take my word for the benefits of honesty and transparency. See the full quotes roundup of successful entrepreneurs who have built some of the most loyal followings by owning their truth in business and life.

 

Arne Giske – Founder of The Millennial Entrepreneur Podcast & Digital Marketing Ninja

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“When you are authentic in your marketing you never have to fake your image. People see the real you, not a manufactured brand. This attracts the right people, deters the wrong ones, and you never have to overthink who you are trying to represent. I’ve found that it’s a lot more fun to be myself and not hold back. My story is unique, my style is my own, and no one can copy that. There’s only one Arne Giske!”

 

Arne has a kickass podcast and might even take you on as a sales funnel client if you fit the bill. Check him out!

Chanel Cumberbatch – CEO at Chanel Cumberbatch, Business Strategist

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“Transparency has had a HUGE impact on both my business relationships and my personal growth. As an introvert and a private person by nature, transparency was not something that came natural to me, but I quickly learned that a sense of transparency and vulnerability were key to making true connections. Especially online. Now I’m able to share bits of my story with others, inspire and truly become “relatable” as well!”

Chanel is the aspiring entrepreneur’s hero, killing 9-5’s one client at a time. Check her out here.

 

Eli Adversity – Founder of Resilient Fitness/Poet/Model

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“Transparency serves a large benefit in both business and personal life alike. From a business perspective, clients know what they are getting into from the visuals we put up on social media. So when they come to class they have adequate information on what to expect thus there is a sense of trust. We did not chose to hire models to represent an image because we are the image and every client is a part of this image. In regards to personality, self growth and clarity are the biggest advantages to transparency in one’s character. Miscommunication is one of the biggest causes of conflict in interpersonal relationships, and transparency helps to reduce the occurrences of miscommunication.”

Eli is one of my all time favorite humans. He started his Fitness Coaching business, but also takes part in the arts including spoken word poetry and modeling (though he might not openly admit to the latter). Follow his IG here to keep up with everything he’s doing.

Dan Henry – ‘Superhero’ Facebook Ads Expert
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” I would say, transparency has helped my business tremendously. We live in a world where markers are full of crap 99.9% of the time. So when you go out there and you’re completely transparent you automatically set yourself a step ahead of everyone else.

Dan is a major Batman fan and the go to guy for Facebook Ads. He has two goals: get results and stay real while doing it. Click Here to find him.

 

 

Eryn Amel – Writer/Photographer 

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“Transparency helps allows me to piece my success together one sale at a time in business. Finding a network that honors your transparency helps them support your vision. Not specifically when it comes together, but allowing my trials to take shape organically seemed to have birthed life into my projects and this transmits to my customers. I think the transparency helps others feel comfortable in who they are supporting all the while showing others how much work goes into operating a business meant to keep your lights on.”

Eryn is an artist of several forms, and the transparency she speaks of has afforded her one of the most loyal followings I’ve seen. Follow her on Instagram for a daily dose of mind, body, spirit, and beauty.

 

 

I Don’t Give A Shit About “Bad” Publicity And You Shouldn’t Either

To my aspiring leaders our there, I bet you’ve never seen influence without conviction.

I bet you’ve never seen an opinion without opposition.

Imagine a world where Gary Vaynerchuk didn’t say things like “Nobody gives a fuck about your feelings bro”? No seriously, look:

https://www.youtube.com/watch?v=APDS_-cICyA

Would he be where he is if he softened up?

What about Chelsea Handler, who has made a career out of being outspoken and opinionated?

Would Daniel DiPiazza be on his epic come up if he was always agreeable?

No. None of these people would be successful if they laid down for every opposing opinion to walk across them unscathed.

And with all of this proof of the contrary people still believe it benefits them to be agreeable, politically correct robots of the socio-emotional machine. “Watch your step” they say. “You don’t want a PR nightmare.” they plead.

But how do people know you if you have no opinions?

How can I trust you to be my leader if you have no conviction?

A walking PR nightmare is the current U.S. President-elect. Over 13 million people chose him as their leader. Talk about volumes.

There is no such thing as “bad” publicity. It’s all in your head. It’s a personal insecurity that it would greatly benefit you to let go.

I’m not telling you to piss people off for the sake of attention, though there’s surely a market for that (sorry ‘murica).

I’m saying don’t be afraid to stand for something. Don’t be afraid to crusade for your target audience, both along side them and against them when they aren’t crusading for themselves.

That’s right: tell your clients, your readers, your customers when they’re wrong.

You’re the expert. Be the expert. Be the leader. Challenge ideas. Call it how you see it.

Walk in your own direction, with confidence, to afford people the opportunity to even begin following you.

Fight for their success and don’t worry about being pretty while you do it. Just let it be known and seen in an obvious manner that everything you do is to make those peoples’ lives better. Protect them from their opposition, even when they’re their own worst enemy.

They’ll see you, the real you, and love you for it.

Anyone who gets upset and follows someone else isn’t in your target audience. Don’t worry about them.

A Small Guideline

The next time you’re wondering if it’s okay to say something in the public view ask yourself two questions:

Is it true?
Does it help your target audience to say this?

If both of your answers are yes, cut your insecurities loose and take the risk. You won’t regret it.

What Trump Taught Us All About Marketing (Even If You Hate Him)

I love marketing because it’s like having super powers. It’s the closest thing to mind control us muggles will ever experience, and it’s up to us to decide to use those powers for good or evil.

Regardless of our opinions of how evil, good, or excusable Trump’s incentives and actions have been, not a single one of us can deny that he’s pretty damn good at tapping into the minds of people and getting them to behave in his favor.

He executed a well laid plan with excellence, and any marketer who doesn’t observe and learn from it is doing themselves a disservice.

I’m not alone in saying I sure as hell wouldn’t work with him, but we can all learn from him.

Choose The Target Audience That Will Show Up For Game Day

The Number One key element between running as a republican or democrat: republicans historically have a higher voting turn out. So I don’t care who you are, when you run left you’re automatically setting yourself up to have to work harder than your opponent to get people off of Facebook and to the polls.

Frankly, judging by the past three primary elections this point is especially valid if you are a white male, which is only the tip of the iceberg he offered up on the podiums throughout his campaign. 

Which brings me to my next point: people don’t buy products, they buy solutions. He knew that his target audience (republicans) would buy the solutions he’s selling.

Lesson: Choose the target audience that is more likely to actually show up and buy into what you’re selling on game day.

Polarity is Crucial to Visibility

As a president I hope Trump becomes much more well rounded, but as a marketer this worked for him and every massively successful business on the market.

He didn’t gain popularity as a candidate because he sought to make everyone happy.

He gained popularity as a candidate in doing the exact opposite: he actively sought to make those who stand in opposition of his target audience unhappy and proudly announced his lack of fucks when met with said resentment.

He tapped into everything his audience was feeling victimized by, named his opposition the antagonist, and ran with that point of view as hard, loud, and proudly as he could, sparking controversy across not only the nation but the entire world.

And he did so with such bravado that people couldn’t help but talk about it.

It worked. He dominated headlines. He dominated social media. He dominated conversations throughout his entire campaign. He even helped control the conversations by planting ammunition in every interview and speech he gave. No matter how those conversations turned out, one fact remained: everyone has something to say about Donald Trump.

He broke the theory and proved, more than anyone ever has, that “there’s no such thing as bad publicity”.

Where you tap into polar opposite viewpoints you create discussion and debate. Debate begets controversy, and controversy creates an audience that is bound to grow and take seats on one side of the aisle or another.

He could surely have been much more civil about accomplishing this, but make no mistake that in the classical sense this is how word of mouth marketing is born. 

Don’t Just Appeal to Them. Vindicate Them.

After gaining popularity you have to create more and deeper loyalty in your target audience. This is what many marketers refer to as your “1,000 true fans”.

Trump relentlessly sought to gain as many “true fans” as he possibly could in the time frame he was given.

Because Trump understands that there’s a difference between those who say “I like that sweater” and those who say “I’m buying that sweater”.

He took a group of people who had concerns and issues he understood thoroughly. He vindicated those concerns by going to bat for them, he offered himself up as the solution, and he took the first step in crusading for them before they even knew he was an option for pain relief.

They crusaded for him in return.

Don’t just appeal to your prospects’ pain points. Be their ride or die. Promise to relieve that pain, and fight for it. The harder you fight for them, the harder they fight for you.

Summary

Be wildly focused in choosing the right target audience. This is the foundation of your success. You make the wrong move here and you’re effectively setting yourself up for failure before you even start.

Inspire people to converse and debate by creating polarity. While you’re making some love you, you should also be actively turning others off so there’s something about your brand that people can’t help but talk about.

Vindicate the concerns of your audience. Understand them so thoroughly that you can tell them you know exactly how they feel, how deep their pain is, and offer yourself up as their champion with conviction and purpose. Crusade for them, and they will crusade for you.